PRICING GUIDE
Web Design Cost in NZ — 2026 Pricing Guide
Most agencies refuse to publish web design prices and bury them behind a "request a quote" form. Here's the actual market in 2026 — what businesses are paying, what they're getting, and how to tell a real quote from a sales pitch.
PRICING BANDS
What it actually costs.
DIY / Template ($0–$1,500)
Wix, Squarespace, Shopify themes, WordPress free themes. You build it. Generic look, generic SEO, generic Core Web Vitals. Fine for testing demand, not for serious growth.
Freelancer ($1,500–$5,000)
Solo developer or designer. Custom-ish, often template-modified. Quality varies wildly. Best for budget builds where you know the freelancer.
Small Agency ($3,990–$15,000)
Webgun lives here. Custom design, proper SEO + GEO foundations, schema-rich, sub-2-second mobile load, AI-crawler ready. Built to be the long-term home, not a stopgap.
Mid-Tier Agency ($15,000–$50,000)
Multi-month engagements with discovery, wireframing, multiple revision rounds. Heavy on process; output often not dramatically better than the band below.
Enterprise ($50,000+)
Multi-region rollouts, custom CMS, complex integrations, big design systems. Justified for genuinely enterprise needs; overkill for SMB.
WHAT DRIVES COST
Cost drivers.
WATCH OUT
Red flags.
WEBGUN PRICING
What Webgun charges.
Webgun scopes every build to what your specific site needs — page count, functionality, content production — and quotes in writing after a free audit. Not a number off a price list, and not a one-size-fits-all package.
Get a written quote for your project.
Free audit, no obligation. We’ll review your situation and quote in writing so you can compare like-for-like.
Get a Free Audit