AREAS WE SERVE · HENDERSON HQ
Henderson home.
NZ-wide reach.
Webgun is based at 94b Henderson Valley Road in West Auckland — our home market is Henderson, Te Atatū, New Lynn, Titirangi, Glen Eden, Massey and the wider Waitākere catchment. We work with businesses right across NZ; every region listed below has its own search market, its own competitive density and its own playbook.
West Auckland
Population 230K
Webgun is a West Auckland web design and SEO agency — born in Henderson, working right across the Waitākere catchment. Here's the thing most agencies miss: West Auckland is its own search market. A business running a generic "Auckland" page quietly loses every "plumber henderson", "sparky te atatū" and "builder west auckland" search to competitors who treat the west as its own territory — with its own pages, schema and citations. We build for the way West Aucklanders actually search, because we are West Aucklanders.
Read the West Auckland approachHenderson
Population 50K
Webgun is a Henderson web design and SEO agency — based right here at 94b Henderson Valley Road. We build and rank websites for Henderson businesses across the Lincoln Road corridor, the Westcity precinct, Great North Road retail, Henderson Valley, Sunnyvale and the residential suburbs around them. Henderson is one of West Auckland's densest service-business markets — and one of the clearest examples anywhere in NZ of a properly-built local site overtaking a tired big-agency build in weeks, not months. We know, because we keep doing it.
Read the Henderson approachAuckland
Population 1.7M
Webgun is an Auckland web design company built for the most competitive search market in the country. We design, build and run websites for Auckland businesses across the central isthmus, the North Shore, the west and the south — every build engineered to win local search at the suburb level. Not one "Auckland-wide" page fighting fifty competitors. A presence in each suburb you actually serve, where the fight is winnable.
Read the Auckland approachTauranga
Population 155K
Webgun brings the same playbook that wins in Auckland to Tauranga — tuned for central Tauranga, Papamoa, and the Bethlehem/Welcome Bay rural-suburban edge. One heads-up: Mount Maunganui is its own search market. If you're based on the Mount, use our dedicated Mount Maunganui page — it ranks you as a Mount business, not a Tauranga import.
Read the Tauranga approachMount Maunganui
Population 23K
Webgun builds and ranks websites for Mount Maunganui businesses — beach hospitality, real estate, marine, retail, trades, and the lifestyle-driven service economy that runs year-round on the Mount side of the harbour. Here's the catch most miss: the Mount is its own ranking territory. Searches for "mount maunganui" don't share results with central Tauranga — so every business here needs a page Google reads as a Mount business, not a Tauranga import.
Read the Mount Maunganui approachWhangarei
Population 57K
Webgun builds and ranks websites for Whangarei businesses — the marine sector around the Town Basin, trades servicing rural Northland, the tourism gateways to the Bay of Islands, and the local service economy that keeps Northland's biggest city running. Whangarei is one of NZ's most under-served digital markets: competitive density is low, but the businesses that invest in proper local SEO own their slot for years.
Read the Whangarei approachRotorua
Population 58K
Webgun builds and ranks websites for Rotorua businesses — the geothermal and Māori-cultural tourism sector that pulls over 3 million visitors a year, plus the local economy of trades, hospitality and services that keeps it running. Rotorua is one of the few NZ cities where international-visitor SEO matters as much as local SEO — and where a properly structured site captures both intent streams at once.
Read the Rotorua approachTaupo
Population 26K
Webgun builds and ranks websites for Taupo businesses — the lake-and-mountains tourism operators, holiday-home managers, hospitality, trades and services that ride Taupo's extreme seasonality (26K residents most of the year, 100K+ over summer). Building for Taupo means building for two markets at once: the year-round local economy and the peak-season visitor surge.
Read the Taupo approachChristchurch
Population 396K
Christchurch is the rebuild capital of New Zealand — 15 years on from the quakes, residential and commercial construction still runs at roughly twice the per-capita rate of Auckland. We build and rank websites for Christchurch businesses across the city, Selwyn and Waimakariri — including the rebuild-driven trades chasing search demand nowhere else in NZ produces.
Read the Christchurch approachWellington
Population 215K
Wellington is the most geographically constrained tradie market in NZ — narrow valleys, hill suburbs, a CBD that compresses thousands of customers into a handful of postcodes. We build and rank websites for Wellington businesses across the city, the Hutt Valley, Porirua and the Kāpiti Coast. Wellingtonians Google before they phone at higher rates than any other NZ market — which makes content quality the highest-leverage SEO investment you can make here.
Read the Wellington approachHamilton
Population 180K
Hamilton sits between Auckland and Tauranga but operates as its own search market — geographically compact, younger than the NZ average, and ringed by satellite towns (Cambridge, Te Awamutu, Morrinsville, Huntly) that each act as separate ranking territories. We bring the same playbook that wins in Auckland and Tauranga to Hamilton, tuned to the Waikato's specific search market.
Read the Hamilton approachDunedin
Population 135K
Dunedin is the most underserved tradie search market of any NZ main centre — fewer agencies operating, a smaller competitive set per trade, and the country's heaviest concentration of pre-1930s housing. That turns character-house repair, heritage renovation and cold-climate trades into real specialist categories with steady demand. We build and rank websites for Dunedin businesses across the city, the Peninsula, Mosgiel and the wider Taieri.
Read the Dunedin approachQueenstown
Population 28K
Webgun builds and ranks websites for Queenstown businesses — adventure tourism, hospitality, accommodation, wineries, real estate, and the year-round visitor economy that makes Queenstown punch dramatically above its 28K population. This is one of two NZ markets (with Rotorua) where international-visitor SEO matters as much as local SEO — and the only one where search intent is high-budget and high-conversion across every season: ski in winter, lake and trails in summer, conferences and weddings year-round.
Read the Queenstown approachWanaka
Population 11K
Webgun builds and ranks websites for Wanaka businesses — alpine adventure tourism, hospitality, wineries, lakefront real estate, and the local trades and services across the Wanaka basin. Wanaka runs the same dual-peak seasonality as Queenstown (ski Jun–Sep, lake and trails Dec–Mar) with a smaller, more lifestyle-skewed visitor profile and a wide-open digital market. Most existing Wanaka websites are years out of date — which is the opportunity for any operator willing to do the foundations properly.
Read the Wanaka approachPalmerston North
Population 89K
Webgun builds and ranks websites for Palmerston North businesses — the Massey University and research economy, the central-government regional offices, the freight-and-distribution hub serving the lower North Island, and the local trades and services that keep it all running. Palmerston North is one of NZ's most under-served digital markets for its size: competitive density per category is low, and most existing local-business sites haven't been touched in years. That gap is the opportunity.
Read the Palmerston North approachNapier
Population 67K
Webgun builds and ranks websites for Napier businesses — Art Deco tourism, the Hawke's Bay wine industry, hospitality and food, port logistics, and the local trades and services behind them. Here's the part that catches people out: Napier is its own ranking market. Searches for "[service] napier" don't share results with Hastings 20km away — even though the two cities run as one regional economy.
Read the Napier approachHastings
Population 51K
Webgun builds and ranks websites for Hastings businesses — pipfruit and stonefruit orchards, viticulture, the Havelock North lifestyle market, and the broader rural-and-trades economy of the Heretaunga Plains. Hastings is the productive engine of Hawke's Bay — bigger landmass, more growing and processing than Napier, and a distinct search market Google treats on its own.
Read the Hastings approachNelson
Population 55K
Webgun builds and ranks websites for Nelson businesses — the tourism gateway to Abel Tasman and the Marlborough Sounds, the arts-and-crafts economy that gives Nelson its identity, hospitality, hop-and-cider production, and the local trades and services across Nelson city and the Richmond/Tasman growth belt. Nelson is one of NZ's most under-served digital markets — low competitive density, and a climate and lifestyle that keep visitor demand high almost year-round.
Read the Nelson approachNew Plymouth
Population 60K
Webgun builds and ranks websites for New Plymouth businesses — the energy and engineering sector that runs Taranaki's petrochemical and offshore industry, the surf and outdoor tourism pulling visitors to Mt Taranaki, the dairy and agricultural services across the ring plain, and the local trades, hospitality and retail of the Taranaki coast. Taranaki is one of NZ's most geographically isolated regions — and that isolation is a search advantage: competitive density per category is very low.
Read the New Plymouth approachGreymouth
Population 14K
Webgun builds and ranks websites for Greymouth and the wider West Coast — Punakaiki tourism, fishing and aquaculture, the mining-heritage tail, and the local trades market across Greymouth, Runanga and the Grey Valley. The West Coast is the most under-served digital market in NZ. Competition per category is almost non-existent, and a properly built site reaches the top of local search within weeks.
Read the Greymouth approachKerikeri
Population 8K
Webgun builds and ranks websites for Kerikeri businesses — the citrus and orchard belt, Bay of Islands tourism, the rapid retiree-driven residential growth, and the local trades market across Kerikeri and the Far North. Kerikeri is one of the fastest-growing towns in NZ, and the local agency market hasn't caught up. That's the opening.
Read the Kerikeri approachTe Awamutu
Population 14K
Webgun builds and ranks websites for Te Awamutu businesses — the dairy belt south of Hamilton, the commuter population escaping Hamilton house prices, agricultural service businesses, and the local trades across Te Awamutu, Pirongia, Kihikihi and Ohaupo. Here's the bit Hamilton agencies miss: Te Awamutu is a separate Google ranking market. addressLocality matters, and Hamilton-anchored sites lose Te Awamutu queries by default.
Read the Te Awamutu approachMotueka
Population 8K
Webgun builds and ranks websites for Motueka and the wider Tasman district — Abel Tasman tourism, hops and apple growing (one of NZ's densest horticulture belts), alternative-lifestyle businesses, organic and artisan food producers, and the local trades market. Motueka is the gateway to Abel Tasman National Park: visitor demand runs year-round, and the local digital agency market is essentially non-existent.
Read the Motueka approachWhakatāne
Population 16K
Webgun builds and ranks websites for Whakatāne businesses — the eastern Bay of Plenty kiwifruit and horticulture corridor, Mātaatua iwi business operations, tourism around White Island / Whakaari and Ōhope Beach, and the local trades across Whakatāne, Ōhope, Te Teko and Kawerau. Whakatāne ranks separately from Tauranga in Google's local-pack — and the digital competition is dramatically lighter.
Read the Whakatāne approachLevin
Population 21K
Webgun builds and ranks websites for Levin and the wider Horowhenua district — the market garden belt south of Foxton, the retiree-heavy residential market, agricultural service businesses, and local trades across Levin, Shannon, Foxton and the rural-residential edge. Levin sits between Wellington (90 min south) and Palmerston North (45 min north) — a large catchment, without the competition of either main centre.
Read the Levin approachMasterton
Population 26K
Webgun builds and ranks websites for Masterton businesses — the Wairarapa wine corridor (Martinborough, Greytown, Carterton, Masterton itself), the farming and rural-services market, the Wellington weekend-tourism flow, and the residential growth driven by Wellington commuters and remote workers. Masterton is the regional hub of the Wairarapa, and most local businesses serve the wider region from a Masterton anchor.
Read the Masterton approachBlenheim
Population 28K
Webgun builds and ranks websites for Blenheim and the wider Marlborough region — the wine capital of NZ (Sauvignon Blanc country), the marine industry around Picton and the Marlborough Sounds, sun-hours tourism, and the local trades across Blenheim, Picton, Renwick and the rural-residential belt. Marlborough pulls national and international search demand for wine, tourism and marine queries year-round.
Read the Blenheim approachOutside these regions?
We work with businesses across all of NZ. The four regions above are where we have the deepest local-search playbooks — but every build ships nationally tuned.
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