PRICING GUIDE
Google Ads Pricing in NZ — 2026 Cost Guide
Google Ads costs come in two parts — what you spend on ads, and what you pay the agency to manage them. Both vary widely and a chunk of NZ businesses overpay for one or both. Here's the actual market.
PRICING BANDS
What it actually costs.
DIY Self-Managed ($0 mgmt + ad spend)
You build and manage campaigns yourself. Free in management terms; usually 30–60% more expensive in ad spend due to inefficient bidding, poor account structure, and weak conversion tracking.
Small Business Managed ($600–$1,000/month mgmt + $1,000–$5,000 ad spend)
Webgun lives here for service businesses. Proper account structure, bid management, conversion tracking, monthly optimisation.
Mid-Market ($1,000–$3,000/month mgmt + $5,000–$25,000 ad spend)
Multi-campaign, multi-product, retargeting funnels, landing page optimisation. Realistic for ecommerce and competitive service categories.
Enterprise ($3,000+/month mgmt + $25,000+ ad spend)
Multi-region campaigns, performance-max + shopping + display, dedicated landing-page team. Justified at real ecommerce scale.
WHAT DRIVES COST
Cost drivers.
WATCH OUT
Red flags.
WEBGUN PRICING
What Webgun charges.
Webgun scopes Google Ads management to your account complexity, quoted in writing after a free audit. Your ad spend stays yours — most clients spend NZ$1,500–10,000/month on ads themselves depending on category and growth goals.
Get a written quote for your project.
Free audit, no obligation. We’ll review your situation and quote in writing so you can compare like-for-like.
Get a Free Audit