PRICING GUIDE
SEO Pricing in NZ — What Should You Pay in 2026?
SEO is sold on monthly retainers and the pricing range is wide — from $300/month "SEO" packages (almost always useless) to $10,000+/month for competitive enterprise work. Here's the honest market, what you should expect at each tier, and how to spot the difference.
PRICING BANDS
What it actually costs.
Cheap ($300–$800/month)
Almost always automated tools + a directory submission script. No real work. Avoid — you're paying for nothing.
Small Business ($1,490–$3,000/month)
Webgun retainer starts here. Includes: technical SEO maintenance, content production (1–2 articles/month), local SEO + GBP management, monthly reporting. Realistic for local-market small businesses.
Mid-Market ($3,000–$6,000/month)
More content (3–4 articles/month), more aggressive link + citation building, multi-market geo-targeting. Realistic for service businesses competing across 2–3 cities or running ecommerce.
Competitive ($6,000–$15,000/month)
Enterprise SEO — international targeting, complex technical SEO, executive content + thought leadership, digital PR. Justified for genuinely competitive verticals (finance, legal, ecommerce at scale).
Enterprise ($15,000+/month)
In-house SEO team augmentation, complex domain consolidation projects, multi-region rollouts. Niche.
WHAT DRIVES COST
Cost drivers.
WATCH OUT
Red flags.
WEBGUN PRICING
What Webgun charges.
Webgun scopes SEO to your site and competitive landscape, quoted in writing after a free audit. We back it with the guarantee — if we don't improve your Google rankings within 90 days, we keep working at no extra cost until we do.
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Free audit, no obligation. We’ll review your situation and quote in writing so you can compare like-for-like.
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