TRADES
Built for the call that books today.
Trade-specific playbooks for the two highest-search-volume NZ trades. The fundamentals are the same across all trades; the schema, service depth, and emerging-category positioning are not.
Plumber
Plumber websites that win the emergency callout.
Plumbers have the highest intent-per-search ratio of any trade in NZ. "Emergency plumber Auckland" + "hot water cylinder Wellington" + "blocked drain Christchurch" are queries from customers ready to book — not researching.
Read the plumber playbookElectrician
Electrician websites for the EV + solar era.
NZ residential electrical work is shifting fast — EV charger installs, solar + battery systems, three-phase upgrades, smart-home retrofits, switchboard upgrades on aging stock. Customers searching for these specific services want sparkies with visible expertise, not generic "electrician near me" listings.
Read the electrician playbookBuilder
Builder websites that win the consult.
NZ residential building splits between high-volume franchise new-build (GJ Gardner, Signature, Generation Homes, etc.) and the bespoke renovation, extension and architectural work that smaller LBP builders specialise in. The customers researching the second category are research-heavy, portfolio-driven, and credentials-conscious — they spend weeks evaluating before booking a consult.
Read the builder playbookRoofer
Roofer websites that win the urgent reroof.
NZ roofing demand splits across three customer types — emergency repair (leaks, storm damage), planned reroof (end-of-life longrun, tile, asphalt shingle, butynol), and new-build install. Each has different urgency, different price expectations, and different research patterns.
Read the roofer playbookDrainlayer
Drainlayer websites that win the urgent blockage.
NZ drainage demand is heavily emergency-driven — blocked drains, sewer overflows, storm-event flooding — with a steady undercurrent of new-build council connections, septic system installs, and stormwater drainage on rural-residential properties. Drainlayers operate under PGDB regulation alongside plumbers but the specialisation matters: customers searching "blocked drain {city}" or "drainage contractor near me" want a drainlayer, not a generic plumber.
Read the drainlayer playbookMechanic
Mechanic websites that win the WoF + the EV service.
NZ vehicle servicing demand spans routine WoF + servicing (~30% of jobs), repair work (~40%), specialist categories like EV/hybrid + brake/clutch + suspension diagnostics (~30%), and a growing EV-service segment most general workshops underserve. Customers searching "mechanic {city}" want quick turnaround, transparent pricing, and trust signals — MTA membership, VTNZ accreditation, real reviews.
Read the mechanic playbookBuilder, roofer, drainlayer, mechanic, HVAC?
See the full Trades industry playbookFree audit for your trade.
No obligation. We’ll show you exactly where your site is leaking calls and what to fix first.
Get a Free Audit