PRICING GUIDE
TikTok Ads Pricing in NZ — 2026 Cost Guide
TikTok Ads in NZ are still in the "early adopter" pricing window — costs per click are 30–60% lower than Meta or Google for equivalent audiences. That window won't last; here's the honest cost picture today.
PRICING BANDS
What it actually costs.
DIY Self-Managed ($0 mgmt + ad spend)
You manage the account yourself. Free in management terms; usually 2× more expensive per acquisition due to creative fatigue and weak targeting on a platform that punishes both hard.
Small Business Managed ($800–$990/month mgmt + $1,500–$5,000 ad spend)
Webgun lives here. Includes Business Manager + Pixel + Events API setup, weekly creative refresh, Spark Ads boosting of organic content, monthly reporting.
Mid-Market ($990–$2,500/month mgmt + $5,000–$20,000 ad spend)
Multi-product campaigns, in-house UGC creator sourcing, lookalike + custom audience layering. Justified for consumer brands targeting under-35 audiences.
Enterprise ($2,500+/month mgmt + $20,000+ ad spend)
Full creator pipeline, dedicated edit team, multi-region campaigns. Niche.
WHAT DRIVES COST
Cost drivers.
WATCH OUT
Red flags.
WEBGUN PRICING
What Webgun charges.
Webgun scopes TikTok Ads management to your account; creative production (UGC, edits, voiceover) is quoted separately. Quoted in writing after a free audit. Most clients spend NZ$1,500–6,000/month on ads themselves.
Get a written quote for your project.
Free audit, no obligation. We’ll review your situation and quote in writing so you can compare like-for-like.
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