PRICING GUIDE
Meta Ads Pricing in NZ — 2026 Cost Guide
Meta Ads (Facebook + Instagram) typically cost less per click than Google but demand more creative production. Here's the honest cost picture and what drives the numbers up or down.
PRICING BANDS
What it actually costs.
DIY Self-Managed ($0 mgmt + ad spend)
You manage the account yourself. Free in management terms; usually 50%+ more expensive per acquisition due to creative fatigue, weak Pixel/Conversions API setup, and broad targeting.
Small Business Managed ($600–$890/month mgmt + $800–$4,000 ad spend)
Webgun lives here. Includes Pixel + Conversions API setup, weekly creative refresh, retargeting funnels, monthly reporting. Realistic for consumer DTC and B2C services.
Mid-Market ($890–$2,500/month mgmt + $4,000–$20,000 ad spend)
Multi-product, lookalike audiences, dynamic product ads (DPA), catalog-based campaigns, multi-format creative production. Realistic for ecommerce.
Enterprise ($2,500+/month mgmt + $20,000+ ad spend)
In-house creative team augmentation, multi-region campaigns, advanced attribution, real Conversions API engineering. Justified at scale.
WHAT DRIVES COST
Cost drivers.
WATCH OUT
Red flags.
WEBGUN PRICING
What Webgun charges.
Webgun scopes Meta Ads management to your account; creative production (UGC, edits, voiceover) is quoted separately by scope. Quoted in writing after a free audit. Most clients spend NZ$1,000–8,000/month on ads themselves.
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