TOPIC · STRATEGY
Strategy & Positioning
How NZ businesses win in 2026 — agency models, positioning, content systems, and the strategic choices behind every project.
11 articles
NZ Business Schema.org Cheat Sheet for 2026
Practical schema.org reference for NZ businesses — which schema types matter for which business type, what to include, what to skip.
The 12-Page NZ Business Website: When Less Is More
Most NZ business sites should be smaller, not bigger. Why 12 focused pages outperform 50 thin ones — and exactly which pages every NZ business actually needs.
Google's March 2026 Update — What Changed for NZ
Google's March 2026 core update reshuffled NZ local-pack rankings and shifted AI Overviews coverage. The changes that matter and what to action now.
Dunedin Tradie Websites: Win Local Search
Why Dunedin plumbers, sparkies, and builders are sitting on the most underserved local-search market in NZ — and the SEO and GEO fixes that capture it.
Hamilton Tradie Websites: Win Local Search
Why Hamilton plumbers, sparkies, and builders lose work to Cambridge and Te Awamutu competitors — and the local SEO and Google Maps fixes that win it back.
Wellington Tradie Websites: Win Local Search
Why Wellington plumbers, sparkies, and builders lose work to competitors in the next suburb — and the local SEO and Google Maps fixes that win it back.
Christchurch Tradie Websites: Win Local Search
Why Christchurch plumbers, sparkies, and builders lose work to competitors across the city — and the local SEO and Google Maps fixes that win it back.
Tauranga Tradies: Rank #1 in Google Maps
How Tauranga plumbers, sparkies, and builders win the Google Maps 3-pack — GBP setup, review strategy, citations, and recovery when rankings drop.
Tauranga Tradie Websites: What Actually Works
A no-fluff playbook for plumbers, sparkies, and builders in Tauranga, Mt Maunganui, and Papamoa — the website fundamentals that drive lead volume in 2026.
Auckland Tradie Websites: Win Local Search
Why Auckland plumbers, sparkies, and builders lose work to competitors two suburbs over — and the local SEO and Google Maps fixes that win it back.
AI in Web Design: Where It Helps and the New Agency
AI is changing what a web agency can do — but only when used in meaningful ways. The honest read on what works, what's hype, and how Webgun uses it.
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