All articles
TOPIC · PERFORMANCE
Web Performance
Speed, Core Web Vitals, and what one second of load time actually costs in conversions and search rankings.
2 articles
Performance5 min read
Performance
Why Your NZ Site's Bounce Rate Lies
GA4's bounce rate is misleading for most NZ businesses — what it actually measures, what real engagement looks like, and why you should stop worrying about it.
18 May·5 min read
Performance6 min read
Performance
Why Your Site Loads in 4s — What 1s Costs You
A 1-second delay drops conversions by 7% and SEO rankings start to slide. Here's why most NZ websites are slow, and exactly how fast they should be.
8 Apr·6 min read
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